Why are virtual tours effective?

3D for Travel & Hospitality

From vacation rentals, to hotels and event spaces, you can elevate the promotion of your business with 3D tours that increase bookings, drive higher occupancy rates, and increase engagement rates.

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14%.                        300%

increase in bookings                                                                    greater engagement with 3D tours vs. 2D imagery

                                                                                                     *Vacasa case study

 

Travelers not only prefer a virtual tour, but they are expecting one, and often won’t book a room without gaining access to a tour first.

 

Statistics show that:

• Virtual tours reduce the amount of wasted viewings by 40%.

• Properties with a virtual tour included are clicked, on average, 10 times more than those without one.

 

On top of this, a staggering 92% of internet users say the ability to view a 360-degree panorama is essential when they are browsing online.

 

This alone will give you an indication of how important the technology is for cultivating bookings.

The most powerful aspect of a virtual tour is that it submits all control to the viewer.

 

They can move through at their own pace, looking in every direction from multiple angles to gain an unprecedented level of knowledge about what they’re going to be paying for, all from their desktop or smartphone.

 

It adds a wow factor to your website, positioning your marketing as cutting edge and fun.

 

Additionally, adopting a Google virtual tour for your hotel will rocket you to the top of rankings on search engine results, with the tour front and centre on your profile summary and featuring heavily on Google Hotel Finder.

Best Western has even gone a step further, converting stationary photo tours into YouTube videos that lead through the hotel.

The possibilities even extend beyond the hotel to activities such as local restaurants and landmarks.